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Executive Insights
Dive into our thought-provoking blogs, where ideas come to life and knowledge finds its voice, inviting you on a journey of discovery.


Build vs. buy, rewritten: notes from inside a retailer's switch to AI-built software
AI has made writing software fast and cheap. A national retailer is betting on it, and finding that the bottleneck has moved. A national retailer with more than 80 stores is doing something most retailers wouldn't risk. It is replacing the off-the-shelf software that runs its stores, point-of-sale, and warehouses with bespoke software. AI has rewritten the economics of build vs. buy. I'm advising on the transformation, and writing about it in flight. The odd thing is, it all

Colin Fleming
6 days ago6 min read


Troy Norcross Highlights How You Don’t Always Need a Full-Time Executive to Take Your Business Forward
Watch Troy explain how fractional leadership can work in practice, and why the right expertise at the right time can make a real difference to a growing business.
Although the roles were focused on technology, the wider lesson applies across the C-suite. Businesses do not always need another permanent appointment. Sometimes they need the right person, with the right experience, to help them move forward.

Troy Norcross
Oct 233 min read


Practical AI for Business: What I Learned, What Surprised Me and What I Got Wrong
Before taking Alan Giles’ Practical AI for Business Founders course, I thought I had a reasonable understanding of artificial intelligence. Like many people, I had experimented with tools such as ChatGPT and could see their potential for answering questions, generating ideas and helping with written content.

Tracy Hulme
Oct 167 min read


Your Brand Is Being Shortlisted by a Machine. The Fix Is the Oldest Playbook There Is
Somewhere today, one of your customers asked ChatGPT what to buy instead of searching Google. The answer named three brands. If yours was not one of them, you were invisible at the exact moment the decision was made, and the engines remember their favourites.

Naureen Mohammed
Aug 215 min read


The Fractional C-Suite: Why Growing Organisations are Prioritising "On-Demand" Wisdom
Every founder hits the "Complexity Wall." It’s that moment when your vision has successfully translated into a product, your first customers are live, and the business is finally breathing on its own.

Alan Giles
Jun 106 min read


A Practical Approach to Increasing Profitability Through CX
Commonly, in sales, it is widely understood that is it easier and cheaper to...

Sanjay Desai
Oct 13, 20252 min read


How to Eat an Elephant; Breaking Through Technology Paralysis as a Leader
How the overwhelming pace of technological change creates paralysis instead of progress, and what strategic leaders can do about it.

Owen Tide
May 21, 20256 min read


Strategic Tech vs. Shiny Toys: How to Invest in Tools That Actually Boost Your Business
In today’s fast-paced digital landscape, businesses are bombarded with an endless stream of new technologies promising efficiency,...

Keith Jump
Apr 4, 20254 min read


Fractional Execs in SME Business Reviews 'Top 30 Most Innovative Companies 2024'
We're thrilled to announce that Fractional Execs has been named one of the Top 30 Most Innovative Companies of 2024 by the SME Business...

Ella Hardiman
Oct 25, 20242 min read


The AI Buyers Guide
Feeling overwhelmed by the hype and jargon surrounding AI? You're not alone. The AI Buyer's Guide is here to cut through the noise and...

Alan Giles
Jul 26, 20243 min read
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